Times have changed, but Sterling's principles and values have not. We achieve our mission and practice our values in an environment where mutual trust and understanding are practiced. We encourage our team members in the office and warehouse to use their capabilities to the fullest and to provide solutions to our customers needs. We communicate frequently with candor, listening to one another regardless of level, position or tenure. We encourage all team members to strive to make things better while maintaining constructive relationships. 

Our strategy is straightforward-focus on the customer. It is a strategy that has worked for us, and remains a winning platform on which we can build. However good we may be at the business of reselling used and discounted new textbooks, we must get better and are making every effort to do so. We will enhance our competitive advantage by looking beyond the obvious for innovative ways to build the customer relationships we value. Over the years we have learned that success comes from knowing your customers and giving them what they need; from getting the right people to do the right jobs; from managing the bottom line to do what is right for the customer; and investing for the future. 

Reliability. Value. Service. Hardly a unique formula for customer satisfaction, perhaps, but certainly one that works for us.